100 Proof Insights About Alcohol Drinkers in Australia [Infograph]


We have something special on tap for you.

Field Agent recently surveyed 500 drinking-age Australian adults (50% men/50% women) about their purchases of and behaviour toward alcoholic beverages. The sample consisted exclusively of self-identified drinkers.

We asked a range of questions, including:

  • What alcoholic beverages do you purchase? (Eg, beer, wine, champagne, vodka, etc)
  • What non-alcoholic beverages do you mix with alcohol?
  • From where do you purchase alcohol? (Eg, liquor stores, restaurants, mass merchandisers, etc)
  • On or during what occasions do you consume alcohol?
  • Are you drinking more or less than you were 5 years ago?

We extracted several key insights from the responses, which we share below as a rich, colorful infographic. Particular attention is paid to the differences between men and women.


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