Christmas Holiday Report – International Study: Part 1

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SPECIAL REPORT

The BIG Guide to Christmas Shoppers 2016

Companies far and wide are already feverishly preparing for Christmas shoppers.

Field Agent is proud to present an essential, one-of-a-kind resource to help brands and retailers prepare for the 2016 Christmas shopping season.

Based on surveys with almost 3,000 shoppers across seven countries, Field Agent’s Big Honkin’, Tree Toppin’, Globe Trottin’ GUIDE TO CHRISTMAS SHOPPERS 2016 is packed with pivotal insights into the attitudes and behaviors of holiday shoppers around the world.

This free report, Field Agent’s largest to date, explores a variety of topics, including:

  • Top retail destinations for Christmas gifts, groceries, and online purchases
  • Most common gift wishes among men and women, boys and girls
  • Product categories poised for a strong Christmas season
  • Roles of online shopping and digital, omnichannel services in Christmas shopping

The report casts a wide net, offering timely insights into multiple product categories:

  • Electronics
  • Toys
  • Alcoholic Beverages
  • Batteries
  • Salty Snacks
  • Clothing & Fragrances
  • Fast Food
  • Pet Supplies
  • Entertainment

As a bonus, the Guide to Christmas Shoppers 2016 includes The Brand Manager’s Guide to Q4 Retail Execution, which describes concrete solutions to six in-store challenges faced by many FMCG companies.

Make it a Christmas season to remember. Download the guide today.

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