Supermarket-ing Wars: Christmas 2017


Aussie Supermarket giants Woolworths, Coles and ALDI have all released their Christmas 2017 television campaigns.

All three retailers have worked with some super talented creative teams, so collectively they are already nothing short of wow-factor.

We took it to Australian shoppers to find out which ad really strikes a chord and makes them want to shop with a particular retailer this Christmas time.

We asked 1000 Field Agents their opinion on which ad they prefer.

If you haven’t yet seen the ads, take a look at what our Agents were presented with:

Woolworths – Share The Spirit of Christmas. Woolworths’ TVC celebrates the realities of the preparation and enjoyment of an Australian Christmas in the ‘Share the Spirit of Christmas’ campaign, by M&C Saatchi.
ALDI – The More The Merrier. Arguably the most original of the lot, telling the story of Doug, whose legendary knock in a game of backyard cricket lasts 40 Christmases, before he finally goes out to eat an ALDI Christmas lunch.
Coles: What We Love About Christmas. Coles’ TVC features a wide variety of Australians sharing what they love about Christmas, in a campaign developed by Big Red. Coles ambassador Curtis Stone shows up briefly at the commercial’s end.

 

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