The countdown to Christmas is on! Shoppers are making their lists and checking them twice.
Which retailers will they shop at? What gifts will they buy and at what price?
Will they shop online or in-store? Is everything put on credit? Does anyone use cash anymore?
These answers and more you will find here – wishing all a Merry Christmas and a Happy New Year!
While the logical ‘head’ drivers of affordability and product quality take out the top two reasons behind gifting, it’s delightful to see the next three most common things people think about when buying gifts are ‘emotional’, from the heart, and truly capture the spirit of Christmas.
Mass merchandisers like Kmart have done a brilliant job at aligning their product offers to these drivers, and this is highlighted earlier in the top retailers that shoppers are choosing to spend their money at this Christmas.
How’s this for motivation to fight for display space and ensure your displays are fully stocked:
70% of grocery shoppers are influenced by displays when deciding which groceries to buy for Christmas feasting.
The best displays are dressed to impress and inspire shoppers. How is your business contributing to the theatre of retail?