Santa Survey 2019

Posing as the “North Pole Research Centre”, we asked over 3,500 kids
across six countries (Australia, the U.S., Canada, Mexico, South Africa, and
the U.K.) to share their top Christmas wishes.
 
“By taking this survey,” the questionnaire read, “you’ll help Santa and his
elves ensure they make the right kinds and amounts of toys and
other gifts this year.“
 
TOO CUTE!
 
Take a sneak peek at Santa’s Wishlist here >>

COMPLETE BELOW TO ACCESS YOUR FREE REPORT ⬇️

Grocery Shopping with Gen Z


Can you believe that the kids who grew up not knowing dial-up internet or mobile phones before SMS, are reaching adulthood?

Yep, Gen Z are growing up and Australia’s 18-22 year old ‘littlest shoppers’ are not so keen on a little shop called Coles, it seems.

What other surprises did our ‘Grocery Shopping with Gen Z report’ uncover?

Take a look.   

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The Beauty Report

$6.5 billion. It’s fair to say that beauty is big business in Australia. L’Oreal Australia Managing Director, Rodrigo Pizarro, was quoted in the AFR late last year, “One that’s obvious is data – everybody is looking for data so we have the right brands in the right channel in the right retailer in the right mix.

Want to know the data behind the dollars? Field Agent spoke to 500 Australian women who buy makeup to see what’s really going on behind the mirror. We talk all things beauty: makeup, brands, retailers, claims, spend, channels and more.

COMPLETE BELOW TO ACCESS YOUR FREE REPORT ⬇️