Introducing: Buy & Try

Buy & Try is a way to evolve sampling to drive targeted product trial with the added benefit of gathering insights and generating online reviews.

Customisable to your needs, Buy & Try is an ideal solution for both new and existing products.

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Back To School 2020

Back to School (BTS) is one the biggest retail sales and marketing events of the year. Parents liken it to Christmas – and not in a good way! For them it’s just as expensive, crowded, stressful and they have little time to prepare. They’re looking for ways to save money, time and their sanity!

What can retailers and brands do to get top marks from BTS shoppers and in their sales budgets alike?

This report documents the BTS shopping attitudes, expectations, behaviours and even frustrations of 600 Australian households with school-aged kids. We share insights from where parents plan to buy BTS supplies in 2020 to what groceries they intend to include in their kids’ packed lunches this year.

We think you’ll find it’s a real education >>

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Santa Survey 2019

Posing as the “North Pole Research Centre”, we asked over 3,500 kids
across six countries (Australia, the U.S., Canada, Mexico, South Africa, and
the U.K.) to share their top Christmas wishes.
 
“By taking this survey,” the questionnaire read, “you’ll help Santa and his
elves ensure they make the right kinds and amounts of toys and
other gifts this year.“
 
TOO CUTE!
 
Take a sneak peek at Santa’s Wishlist here >>

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Grocery Shopping with Gen Z


Can you believe that the kids who grew up not knowing dial-up internet or mobile phones before SMS, are reaching adulthood?

Yep, Gen Z are growing up and Australia’s 18-22 year old ‘littlest shoppers’ are not so keen on a little shop called Coles, it seems.

What other surprises did our ‘Grocery Shopping with Gen Z report’ uncover?

Take a look.   

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The Beauty Report

$6.5 billion. It’s fair to say that beauty is big business in Australia. L’Oreal Australia Managing Director, Rodrigo Pizarro, was quoted in the AFR late last year, “One that’s obvious is data – everybody is looking for data so we have the right brands in the right channel in the right retailer in the right mix.

Want to know the data behind the dollars? Field Agent spoke to 500 Australian women who buy makeup to see what’s really going on behind the mirror. We talk all things beauty: makeup, brands, retailers, claims, spend, channels and more.

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