$6.5 billion. It’s fair to say that beauty is big business in Australia. L’Oreal Australia Managing Director, Rodrigo Pizarro, was quoted in the AFR late last year, “One that’s obvious is data – everybody is looking for data so we have the right brands in the right channel in the right retailer in the right mix.”
Want to know the data behind the dollars? Field Agent spoke to 500 Australian women who buy makeup to see what’s really going on behind the mirror. We talk all things beauty: makeup, brands, retailers, claims, spend, channels and more.
COMPLETE BELOW TO ACCESS YOUR FREE REPORT ⬇️
The countdown to Christmas is on! Shoppers are making their lists and checking them twice.
Which retailers will they shop at? What gifts will they buy and at what price?
Will they shop online or in-store? Is everything put on credit? Does anyone use cash anymore?
These answers and more you will find here – wishing all a Merry Christmas and a Happy New Year!
While the logical ‘head’ drivers of affordability and product quality take out the top two reasons behind gifting, it’s delightful to see the next three most common things people think about when buying gifts are ‘emotional’, from the heart, and truly capture the spirit of Christmas.
Mass merchandisers like Kmart have done a brilliant job at aligning their product offers to these drivers, and this is highlighted earlier in the top retailers that shoppers are choosing to spend their money at this Christmas.
How’s this for motivation to fight for display space and ensure your displays are fully stocked:
70% of grocery shoppers are influenced by displays when deciding which groceries to buy for Christmas feasting.
The best displays are dressed to impress and inspire shoppers. How is your business contributing to the theatre of retail?
2018 may be Year of the Dog according to the Chinese zodiac, but in Australia every year is year of the dog! Australia is reported to have one of the highest rates of pet ownership in the world, and of the 1,000 Australian pet owners that we surveyed, 71% of them own a dog. It is estimated that more than 60% of Australian households own a pet and most consider their pets to be part of the family. Despite this, there is not much Australian research about pet ownership and the petcare category. Here’s what we found out from 1,000 Australian pet owners.
ABOUT AUSSIE PET OWNERS
Agents were only too happy to share with us some pictures of their pets. Here are some of the faces of the pets behind the stats in this survey.
Aussie pet owners overwhelmingly still prefer bricks and mortar retailers over online retailers, with supermarkets dominating pet food retail, and rating highly among other key purchase categories.
THE PET FOOD SHOPPER
When it comes to pet food, most pet owners are not looking for the cheapest brand they can find. Almost half of pet owners ranked quality ingredients as their first or second most important factor when purchasing pet food. Only 17% of shoppers rated price as the most important factor.
Dietary requirements was another important consideration that ranked marginally more important than price and value for money, and the dietary elements that shoppers consider most when purchasing pet food continue to demonstrate the consumer behaviour of humanising pet food.
Whilst shoppers may be seeking out brands that have natural colours and flavours, no preservatives and minimal processing, the vast majority of pet owners place great trust in the high quality and safety standards for food and manufacturing in Australia, and are not aware that the pet food industry is self-regulated (80%). This may all change soon however, as we await the outcome of the Senate inquiry into regulatory approaches to ensure the safety of pet food, due to be delivered on October 16, 2018.
Australians do not think that their pets are overly pampered – though the scores are notably different for those who consider their pets to be ‘Animals that they care for’ (ave. rating 3.3) versus those who consider their pets to be their children, also known as ‘fur-babies’ (ave.rating 7.9). Pet owners like to express the love they have for their pets by buying them gifts, such as edible treats and toys.
FOCUS ON FUR BABIES
Recently we shared our infograph of the alcohol consumption and purchase habits of 1,000 Australian drinkers. (If you missed Part 1, you can find it here).
In Part 2 you will learn about:
Alcoholic drinks of choice across consumption occasions;
Adjacent consumption categories of spirit mixers and snacking;
Social trends impacting purchase decisions; and
Offline versus online behaviour.
I like to have a
beer rum with Duncan
When you consider the penetration level of various alcohols and the occasions in which they are most popular, it’s easy to see that alcohol plays a huge role in Australian culture. White spirits achieved the highest level of penetration amongst drinkers, and the most popular occasions for drinking white spirits are when socialising, whether that’s at a licensed venue, at home with others or at a big event or party. Sparkling wine came a close second, with most people enjoying sparkling wine to celebrate special events such as weddings.
When it comes to domestic settings, cider has certainly made its way into the mainstream, proving a popular choice ahead of both craft and non-craft beer.
Wine excels across many consumption occasions, particularly at home and accompanying a meal at a restaurant. Although penetration is low, rosé is a popular choice for drinking at home with others and at weddings and large events, suggesting that it is an appealing option for something a little different to white wine. Interestingly, when it comes to weddings and big events, men are more likely than women to reach for the rosè!
This macro view of alcohol consumption does not take into account the frequency or volume of consumption – nonetheless, it represents opportunities for brand growth through increasing penetration and breaking into new consumption occasions.
Getting into the Spirit
Want to know what alcohol makes it into the hearts and homes of real Australians? We asked! Check out some examples of our Agents’ home liquor stashes.
And how are Aussies drinking spirits? Mostly mixed – full sugar soft drinks are still the most popular spirit mixers, with a preference for soda water or tonic water over diet soft drinks. Cocktails are also a popular choice, particularly among Millennials (25% vs 19% Gen X). The slow drinking movement favours a serving on the rocks – and we even asked this survey in the middle of Winter!
Top Tipple Nibbles
When it comes to snacking when drinking, savoury snacks are where it’s at. Potato chips are the most popular snack of choice, with Aussies proving almost as fond of cheese platters. There are some intrinsic differences between males and females when it comes to snack choice – females prefer cheese platters (73%) over potato chips (63%), whereas males prefer potato chips (71%) over cheese platters (55%). Females also prefer antipasto platters (45%) over nuts (29%), whereas men prefer nuts (38%) over antipasto platters (32%).
Social Trends Impacting Purchase Decisions
Many liquor brands are looking to social trends to remain relevant and unlock new sources of growth. When it comes to health considerations, the top two priorities are low carb (29%) and low sugar (25%). Interestingly, our research indicates that 40.5% of drinkers do not consider any health or social responsibility factors when purchasing alcohol, and of the 59.5% that do, most consider which products are Australian made and/or owned ahead of diet and health factors.
Online Versus Offline Behaviour
In an age where online retail is challenging bricks and mortar, and print media is struggling to compete with online publications, packaged alcohol is one category that is slow to move. In Part 1 of our study we reported that 93% of packaged alcohol purchases are still made in-store. You may also be surprised to learn that more than half of alcohol drinkers check out the alcohol specials in catalogues and newspapers, highlighting the need to nail the in-store execution of planned promotions and validating that print media continues to be a valuable investment of marketing dollars.
Online consumer behaviour is a vastly different story. In the past six months only 16% of alcohol drinkers have ordered alcohol online using a click and collect option, and the uptake of delivery options are lower again with only 9% having ordered for same-day delivery and only 2% having tried an on-demand delivery service. However, when queried about the likelihood of purchasing alcohol to be delivered same-day within the next six months, 62% were open to the possibility.
For now, our data suggests that brands and retailers can get the best bang for their online-buck by curating content that inspires consumers with recipes and credible online reviews, but the bulk of resources should still be focussed on in-store execution, engagement and shopper insights.
Fact: Women are still the primary carers in Australia. While men and women averaged the same hours for paid and unpaid work overall, men spent twice as long as women in employment related activities and women spent twice as long as men in unpaid work (particularly domestic activities and child care).* Source: Australian Bureau of Statistics, Sept 2017.
Though she works inside the home, the stay-at-home mother is an economic force in her own right. A recent Field Agent mobile survey found 97% of modern housewives are their family’s primary grocery shopper and 95% their family’s primary home-essentials shopper.
Understanding stay-at-home mums gives you insight into the most significant demographic of retail spending.
This month, Field Agent surveyed 500 stay-at-home Australian mums to explore their shopping habits and retailer preferences. All survey participants are women with children presently living at-home. Furthermore, 86% of the those surveyed have children aged 6 and under. 63% are currently married and 14% are in a defacto relationship.
The Graphic Story: Modern Homemakers
1. Building out a job description
Field Agent asked stay-at-home mums what household duties are their sole or primary responsibility, that they do more of than any member of the family.
2. Grocery and Cleaning: The Key Categories
With Grocery and Household Essentials shopping accounting for the majority of primary duties of the modern homemaker, it made sense to dig deeper on the habits and preferences of these two categories.
69% of Australian families spend between $400-$800 every month on their grocery shopping.
The battle between the two major supermarkets, Coles & Woolworths, is evident with 45% choosing Woolworths and 43% choosing Coles. ALDI is yet to take a large slice of market share.
Of the 55% who said they would purchase a new product if it were on sale, just over half mentioned they would tell someone else about that product.
More shoppers (45%) are purchasing grocery product private label brands ‘often’ compared with 27% in the cleaning category.
3. Baby and Pet Supplies
Human and “fur” babies alike are high up on the priority shopping list for the modern Australian homemaker.
At a time when the broader retail market is struggling with lacklustre growth and a slowdown in consumer spending is pinching profits, the baby and infant industry has been enjoying a boom.
For the past few years baby care has consistently outperformed the wider retail market, and while experts argue about the exact value of this sector, it is estimated to be worth more than $8 billion in Australia alone.
Not to be undermined, the Australian pet-care sector superseeds the marketshare of the baby care sector. Australians are spending $12 billion a year on food, grooming, vets and insurance for their animals, making the pet care industry one of the major growth hot spots of the country’s business sector.
There are an estimated eight million pet owners, primarily of cats and dogs, which means Australia has one of the highest domestic animal ownership rates in the world. And the Aussie homemakers are the people making the majority of the retail decisions regarding pet care products.
4. New Products
Word of mouth is strong even in the grocery game. 57% of people who have purchased and tried a new grocery item have told someone about it, compared to just 23% who don’t mention it to anyone.
Here is what some of our Agents had to say about new grocery items they have tried recently:
5. Garden and Auto Supplies
With homemakers bearing less responsibility for garden and automotive supplies compared to other categories, it’s not surprising that the frequency of purchase from these is much lower.
On average, more than half of shoppers (51%) say package label claims are either extremely or very important to their product purchases.
Nearly 4 in 10 shoppers say they would switch to a new brand from a current preferred brand in favour of increased product transparency. In fact, 73% of them would be willing to pay more for a product that offers complete transparency, according to a recent survey by Label Insight. The demand for transparency is clear, yet two of the most challenging categories in which to find information are those in which we come in contact the most – packaged food and personal care products.
Shopper demand for transparency has prompted the need for brands to create a standardised method for sharing product information in a convenient, easy-to-understand manner. New technologies such as Smart Label in the US are taking the influence of packaging claims very seriously.
This new tech offers a smartphone scan-at-shelf function which then reveals just about everything there is to know about the product such as allergy information, corporate ethics and sustainability programs, in addition to detailed nutritional and ingredient information. The Smart Label initiative is growing exponentially with a projected 34,000 products to be participating by the end of 2017.
With more and more people caring about the finer details about the food and products they purchase for their households, packaging labels can make an enormous impact on the shopper.
But which product claims, specifically, have most sway over shoppers and their spending?
The Most Powerful Package Label Claims
Field Agent Australia surveyed 500 Australians on its all-mobile panel to identify the most influential label claims across eight product categories: packaged foods, non-alcoholic beverages, hair care products, over-the-counter (OTC) medications, pet food, dairy products, home cleaning products & cosmetics.
Each of these categories are renowned for making bold product claims in their packaging. So, what on-package claims really engage shoppers and influence which product they pick up from the shelf.
The infographic below details the top five label claims across eight key categories:
Thus, depending on the product, the “magic words” may well be Made in Australia (packaged foods, non-alcoholic beverages), Real Fruit Juice (non-alcoholic beverages), Quick Relief (OTC medication), Moisturising (hair care), Real Meat (pet food), Kills Bacteria (home cleaning products), Full Cream (dairy products) and Sensitive Skin (cosmetics), or a variation of these words.
For many shoppers, such claims do have power over purchase decisions. In fact, when asked, 37% of said it had a direct impact in their final purchase decisions, some examples of this include:
“Free range eggs. I purchased this product as I believe the hens are allowed to roam and aren’t restricted and no chemicals are used when I purchase this product.” Female, 50, VIC
“Real fruit juice was the product and the claim was that the juice was made of “just 20 apples” Male, 19, NSW
“Panadol Rapid – I purchased this product because it claims that it is fast acting on pain relief.” Female, 35, VIC
“Low carb wraps and bread as I only eat those items if they are lower in carbs. Also ‘Fast Acting’ basic pain relief medication.” Male, 22. ACT
“I was buying body lotion and chose one due to the scent, but the label claims of all natural product on the other bottle swayed my purchasing decision.” Female, 28, QLD
However claims can have the opposite effect if not meeting the expectations of the shopper. 27% of those surveyed told us how packaging claims actually discouraged their purchase decision.
“Low fat, low sugar, all those things just make me think there’s more bad stuff in there to compensate. I’d rather eat fat and sugar than eat something unidentifiable. Also more cautious around ‘RSPCA Approved’ now and the labelling on eggs and meat – I eat organic where possible to make sure as best I can.” Female, 28, NSW
“Pain relief medication claimed to target a specific area of the body, which I knew was untrue.” Male, 29, WA
“Pineapple in a can. Turns out it was from Thailand not Australia.” Male, 29, VIC
“I decided not to buy Cadbury chocolate because the packaging claimed the product was Halal. I even rang the customer service phone number and no one could tell me what ingredients required Halal certification.” Female, 52, VIC
Asked to rank the product categories by the relative power of their label claims, shoppers rated the claims of pet food products, packaged foods, home-cleaning products and OTC medications as comparatively more influential over their spending than those found on hair care products, dairy products, cosmetics, and non-alcoholic beverages.
There is still a big opportunity to influence a shopper with packaging claims at the point of purchase to try your product. Let Field Agent help you decide what should go on your next packaging design to get maximum cut through at the shelf.
We present you with Part 2 of our Healthy Living Report where we uncover further insights into the retail of physical wellness, with responses from 500 Australians regarding their health & fitness plans for 2017.
Vitamin, Mineral & Supplement Purchases
Men and women appear to have similar approaches to taking multivitamins for general health and wellness. However, we start to see some gender differences in the choices of other supplemental products. Men tend to be more inclined to purchase supplements that support muscle building and condition, while women are focused on internal health and well-being. One of the biggest variations is with protein powders, with 34% men and only 20% of women citing they will incorporate this product to their regime. In contrast, more women mentioned they would take probiotics, with 29% versus 18% (males). Probiotics are associated with assisting overall gut health which is a very popular health focus for 2017.
Stylishly Active – Insights on Sportswear
Is activewear also passivewear? 56% of women and 45% of men said they only wear fitness apparel specifically for fitness activities 10% of the time!
The rest of the time they are wearing their activewear for comfort, convenience and appearance. This is not surprising with fashion designers blurring the lines between fashion and activewear for some of the global active brands. When we talk about the term ‘activewear’ we are also referring to wearable tech such as Garmin, FitBit and Leaf Urban. Some of the top reasons why wearable tech is so attractive is to simply know more about their day-to-day activities, to stay on track with health & performance or to hold themselves accountable. Overall, activewear has never looked so good!
Retailers Get Digitally Fit
The modern problem of being time-poor and not wanting to waste time in-stores is remedied by retailers offering quality omni-channel experiences.
Webrooming (researching online and purchase in-store) is gaining in popularity with 48% stating it’s their preferred shopping method, perhaps with many doing their research whilst relaxing after-hours. Online reviews are also very popular, with 45% influenced by an online review in their decision making process.
With such a considerable percentage of consumers doing their research and/or shopping online, it is absolutely essential to ensure a seamless and informative experience across all touchpoints, digital or physical.
Whilst many brands were mentioned as retailers they would visit to purchase health & fitness products, the top three that ranked the highest for both men and women is Kmart, Chemist Warehouse and Rebel Sport. Rebel Sport is seen as the market leader in all things health & fitness related, whilst the accessibility and affordability of Kmart and Chemist Warehouse is what set these retailers apart from the rest.
Lean & Mean Fitness Purchases
2 in 3 women will purchase new activewear/workout clothes to enhance (or encourage) their physical activities in 2017, with the same number of men planning to purchase new footwear specific for their pursuits.
When asked their opinion of the statement, “To get in shape you have to spend money,” 58% agreed, 15% didn’t have an opinion and 38% disagreed that you need to spend money to get in shape.
Whatever your opinion, there is no denying the retail influence of health & fitness-related consumables.
As the holiday season winds down, post-Christmas sales are in full swing with research, conducted by Roy Morgan in association with Australian Retailers Association (ARA), predicting that Aussie shoppers will spend $17.2 billion from 26 December to 15 January.
According to the ARA chief Russell Zimmerman, the research is indicative of shopper focus on back to school sales.
Zimmerman says that retailers selling clothing, footwear, stationery and technology will see a big sales boost as back to school draws near and parents stock up on back to school essentials.
Field Agent wanted to understand the back-to-school mindset a little deeper, so we surveyed 400 Australian parents with school aged children on all things ‘Back To School’ (BTS).
Let this research help your brand/s make the grade with Back To School shoppers in 2017.
Back To School Budget Pressure
Our study of 400 households suggests most families are anticipating spending more (44%) or about the same (35%) on back-to-school in 2017. Only 9% will spend less.
The whopping 78% of parents surveyed agreed BTS is a strain on their household budgets.
Stocking up for Back To School
Predictably, uniforms (83%), basic school supplies (82%), and footwear (91%) top the list of general BTS merchandise purchases. However, half (or more) of all households surveyed said they’re planning on making purchases in all nine categories presented, suggesting BTS has important implications for brands across many categories. Some, including athletic equipment, electronic, are more vulnerable to the influence of age (i.e., grade-level) than others.
Influences on Back To School
Make the list = make the sale
Many households follow a school-furnished list either “very closely” (35%) or “fairly closely” (33%) when shopping for BTS supplies. In all, 93% will follow their school’s list at least a little. Specific brand name mentions have some influence over shoppers’ choices, with 38% calling them moderately influential and 34% calling them “extremely” or “very” influential.
How Brands Can Make The Grade
Top Shopping Priorities Amongst BTS Mums
What really matters when shopping inside stores for BTS supplies? 76% made Quality a #1 or #2 priority and Price was also #1 or #2 priority for 76% of shoppers. Factors such as brand name or loyalty ranked the lowest priority at 65% and 66% respectively.
Kids Call The Shots
Influence of children on BTS purchases
“But MUM!” You can hear the kids’ cries already. To what extent do the users of BTS purchases, the kids, influence the shoppers (mums and dads)? Kids wield considerable influence it seems over clothing/footwear and even the contents of packed lunches.
Back To School Shopping Destinations
Preferred retailers for BTS Supplies
At 70%, Kmart sits high atop the retail mountain for selling school supplies, with Officeworks (62%) and Big W (52%) not far behind. On the question of who sells the most back-to-school clothing, aside from specialised uniform shops which take the biggest slice of the pie at 71%, 41% are getting their school clothing basics from Kmart and Target is a close second choice (38%). Of course, BTS is a big pie and many retailers enjoy a slice. 62% told us they will visit 2-3 stores to purchase school supplies.
Role of Online Retailers for BTS Shoppers
Households do shop online for BTS supplies; they just don’t shop online a great deal with 38% not looking online at all. 62% say they are likely to purchase some school supplies from the Internet. As for the threads, 62% surveyed say they “not at all likely” to purchase BTS clothing and footwear online, and only 20% saying they are either “completely, very or moderately likely” to purchase clothing or footwear online. It seems most want their children to be able to try on clothing and footwear for the best fit prior to the school year.
Inside That Brown Bag
Content Of Packed Lunches
Here’s an important question for food and beverage companies: What’s in the packed lunch? The focus on a healthy packed lunch is emphasised throughout most Australian schools, so it’s encouraging to see fruit, water and sandwiches as the most popular lunch box options, with a much smaller percentage of households including non-nutritious snacks such as soft drinks and lollies. For more than half of household surveyed (52%), shopping for packed lunch contents is a weekly affair, while 40% visit stores two or more times a week to supply their kids’ packed lunches.
Sometimes, the lunchbox contents fall short, or maybe the household ran out of time to pack an adequate lunch for the children. For those quick before and after-school meals, more than half listed Coles (26%) and Woolworths (25%) as the best quick option to hit the spot. McDonalds (10%) was slightly more popular than ALDI (7%).
Frustrations with BTS shopping
Navigating the shops with a long list can be frustrating enough, but add to that the combination of not finding what you need, high prices or crowds and you have a recipe for annoyed shoppers. A whopping 53% said that out-of-stock products are one of the most frustrating parts of BTS shopping.
What Kids Have To Say
While most kids are excited and looking forward to starting or returning to school, there are also still nerves for some.
School The Competition This Year
Which brands will win Back To School 2017? Simple. Those that prepare and execute the best.
Mobile Audits & Research combine to offer companies a fast, affordable and simple way to learn about back-to-school shoppers and ensure BTS plans are properly executed inside stores.
So make the grade this back-to-school shopping season. Look to Mobile Audits & Research.
As Christmas fast approaches, Field Agent set out to further understand how Aussie’s tackle their Christmas shopping. We present you with Part 2 of our Christmas Holiday Report, offering 9 pivotal insights into the attitudes and behaviours of 500 Australian Christmas shoppers with children in their households.
1. Which of the following are particularly important to you as you shop for and buy Christmas gifts?
When asked what are the most important factors to consider when Christmas shopping, it seems we are a budget savvy-bunch. Women are more likely to state that affordability /low cost is more important than males (82% vs 74% respectively). Women are also more likely to give ‘sentimentality’ as an important reason to buy Christmas gifts (46% female vs 36% male).
2. When purchasing Christmas gifts this year, which 3 retailers will receive most of your business?
When purchasing Christmas gifts, it appears that the large discount department stores are likely to get most of the shoppers spend. Women are likely to shop at Kmart and Target compared to men. Aussie men are more likely to spend their Christmas budget at JB Hi-Fi, Toys R Us, Bunnings and Rebel Sport.
3. Compared to last year, do you expect to spend more or less on gifts, decorations, toys, electronics and groceries?
Despite the uncertainty in the economy, Australian’s are still happy to spend up at Christmas time with over half of shoppers saying that they intend to spend a little more or a lot more than in 2015. Gifts in general are on the increase with 60% of people saying they will spend more. Other items including groceries (50%), toys (45%), electronics (43%) and decorations (35%) are all forecasted as a higher expenditure than in 2015.
4. How likely are you to shop online for gifts this Christmas season?
The convenience of online shopping is stronger than ever, with nearly two thirds of shoppers citing they are ‘extremely/very likely’ to buy gifts online this Christmas. Men (64%) are more likely than women (50%) stating they are ‘extremely/very likely’ to purchase Christmas gifts online. Only 1% responded that they are ‘not at all likely’ to shop online this Christmas. The popularity of ‘web-rooming’ (when consumers research products online, then come into a physical store to buy them) and ‘show-rooming’ (the practice of examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, sometimes at a lower price) is on the increase. With this in mind, it’s even more important for retailers to offer an omni-channel shopping experience to ensure they capitalise on all forms of shopping.
5. Looking ahead, which of the following gifts are your children likely to receive for Christmas this year?
6. How much do you expect to spend PER CHILD (in dollars) on Christmas gifts THIS holiday season?
The average spend per child for Christmas is expected to be about $290; with approximately a third of shoppers saying that they plan to spend between $201 – $500 per child.
7. How much approximately do you expect to spend on your spouse/partner (in dollars) for Christmas gifts this season?
The average spend on a spouse/partner is $268. Men are likely to spend $100 more on their female spouse than women are on their male spouse. Perhaps this due to the ritual of men traditionally leaving their Christmas shopping to the last minute and not taking the time to shop around for the best deal (or maybe they are happy to splurge on their female spouse and indulge their expensive requests!).
8. When shopping for groceries to enhance your Christmas celebrations, how much influence do in-store product displays have over your purchase decisions?
With a massive 77% of shoppers stating that they are either ‘moderately influenced, very influenced or extremely influenced’ on grocery displays at Christmas time, it shows the importance of having a strong merchandising strategy. An important ingredient in retail display execution is measuring compliance. Are your products ticketed as they should be? Are they fully stocked? Field Agent truly are your eyes and ears in peak promotional periods to ensure you’re capitalising on the strong retail trade. Less than 1 in 10 feel that in-store product displays will be extremely influential in their product decision.
9. How likely are you to purchase at least one Christmas gift for your PET this Christmas?
Pets play such an important role in Australian families, that it only seems appropriate that they too, receive a special something to mark the season of giving.
Of those shoppers that own a pet, a whopping 75% will purchase at least one gift for their pet at Christmas. Only 1 in 10 shoppers said that they were not at all likely to purchase a gift for their pet.
We encourage you to share this report with your team and your colleagues. As always, if you have any questions or want to talk further about how Field Agent can help you better understand your business, drop us us an email.
Did you download our Big Honking Tree Topping Guide to Christmas Shoppers 2016? It’s not too late.
Make it a Christmas season to remember and download the report now.